How does Billing work?

When choosing to advertise with DMA, you will notice that your total investment will be broken down into two parts.

• Advertising Media Budget
  • The amount of money, paid by you directly to Google and/or Facebook.
  • This allows you to pay for clicks as they accrue throughout the month rather than in one big payment in advance. Your card will be on file with these advertising platforms and billed directly by them.
  • At the beginning, the charges will come in smaller increments until trust is developed with the advertising platform and then usually every $1000 or 30 days. 

• DMA Management Fee
  • Retainer Model: Monthly retainer is a set monthly fee billed at the beginning of the month. 
  • Performance Fee Model: $50 per Enquiry, billed at the beginning of the month for the previous month. 

Why does DMA charge a Management Fee for Search Advertising?

The DMA Management Fee is the amount of money, paid to DMA, that will cover the technology we use for running all the various components of the advertising campaigns. This also covers account optimisation, bid management, and maintenance such as regularly adding negative (exclusionary) keywords, creating new ads, A|B testing, and regular analysis & reporting. All of the above help to increase performance and maximise the efficiency of your campaigns.