Can I Pause my Campaigns?

We allow account pauses to accommodate seasonality, investment re-evaluation, extended vacations, and the like. A pause means DMA will pause all campaigns. All call tracking numbers, landing pages, and the reporting dashboard will be preserved. You will be charged a pause fee of $5 per day to cover costs associated with our vendors. 

If the campaigns are paused for any amount of time, this will be added to the contract term.

Please note that every time the campaigns stop, the algorithm of the ads being optimised will be reset on the Google and Facebook platform. This can seriously affect the performance of the campaigns, such as quality scores, Ad history, which drives up the cost per click which in turn increases the costs of the enquiries. So, for the performance of the campaigns, we recommend not pausing the campaigns unless absolutely necessary.

All pauses or turn off requests must be submitted via the Request to Pause form: https://dentalmarketingaustralia.typeform.com/to/A2Nn1V

Can I pause some of my campaigns?

If you wish to pause specific campaigns then you still are required to spend the minimum budget to keep the account active. Some campaigns will not get a sufficient number of searches per month to spend the minimum budget, therefore we will need to discuss a new strategy before pausing or turning off any campaigns. If you do not meet the minimum budget requirements, then this effectively cancels/terminates the contract. See for more information on canceling. The pause fee of $5 per day will be waived as long you are running at least ONE campaign and still spending the minimum budget to keep the account active. 

All pause requests must be submitted via the Request to Pause form: https://dentalmarketingaustralia.typeform.com/to/A2Nn1V

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