Why isn't this working, I'm not getting any new patients?

• Is this advertising even working? 
• Why am I not getting any new patients? 
• I was expecting WAY better results! What's going on! 
• None of the enquiries are even booking in for an appointment? 
• Are these guys scamming me? (We really hope you're not thinking this!)  

If any of this sounds familiar, you're in the right place. I'm here to help you understand why you might be thinking or feeling this and how it's important to analyse the data instead of going on opinion or "feelings". 

We get it! It's way easier to just go on gut feelings. Many dental practices make the mistake of thinking they can rely on their new patient intake forms which asks: "where did you hear about us?", or go on gut feel that they aren't getting any new patients. These methods of measurement are highly inaccurate.

We've found that the best and ONLY way to measure the success of your campaigns, is to analyse the data and the results of the campaign. By reviewing the lead quality, we have an objective measuring stick that allows us to compare and contrast your enquiries on a monthly basis. 

Let's look at the two ways in which we can review lead quality: Quantitative and Qualitative.

1. Quantitative: Completing the CRM on a daily basis allows us to get the most accurate numbers, which is a far better way to run a business and make decisions from. 

• Moving enquiries to the Booked Appointments column daily 
  • Was this enquiry booked in for an appointment?
• Moving enquiries to the Appointment Attendance & updating the Lead Value 
  • Did the enquiry attend the appointment?
  • Did the enquiry turn into a patient?
    
  • How much did the patient pay for their Appointment? 
• Moving enquiries to the Treatment Plan Scheduled and updating the Lead Value
  • Was the enquiry offered a treatment plan during their appointment?
    
  • Did the enquiry accept the treatment plan or hygiene?
    
  • What is the revenue to date?
    
  • What is the remaining revenue of treatment plan?

When you use the CRM properly, it allows us to really understand what's going on with your campaigns, and in turn we can properly optimise them. Additionally we can accurately report the real results of the campaigns. See more on how to how to use the CRM here: Daily Use of the CRM

2. Qualitative: Because this secondary method is more anecdotal and based on opinions and feelings, it's very difficult for it to be measured. With that being said, it's still a great place to start and helps point us in the right direction. 

• How do you feel about the lead quality? 
• What are you seeing from your end?

In turn, we might ask you the following questions during our Performance Calls: 

• Are your Receptionists having a hard time converting enquiries into bookings? 
• Is your team using the CRM daily? 
• How are you finding using the CRM challenging? 
• Has your Practice Manager / Receptionist booked in & attended the Reception Support Calls? 
• Do you have a high Missed Call rate? 
• Do you have a competitive offer in your local market?
• How long have the campaigns been running for? 
• Have we had enough time to optimise the campaigns? 
• Have you booked in for your 1st Performance Call yet? 

I hope this helps you understand why you might be "feeling" like you're not getting any new patients, or that the marketing isn't working. If you're still concerned, rest assured we are always here to address your questions and we schedule Monthly Performance Calls during so we can hash through any issues you might have.