Why am I getting so many wrong numbers!?

• Receptionist: "Hello, you've reached Bright White Dental. My name is Amanda, how can I help you?" 
• Patient: "Hi there, I'm looking for Delta Dental. Sorry, looks like I called the wrong number."

Sound familiar? At the start of your campaigns, you might receive a few wrong number calls. They are particularly more common in the very early days of the campaigns, since they have not yet been fully optimised by our team. 

What do we do to help eliminate Wrong Number Calls? 

The primary campaign optimisation task we regularly complete to reduce these is to review the list of all the searches that people make on Google. We then analyse these searches and turn any that would likely not lead to a new patient enquiry into a 'negative keyword'. What this does is stop our ads been shown in the future when people do these types of searches.

• Example: Someone searches for 'platinum dental'. We then research this and discover it is the name of a nearby competitor practice. We then turn this into a negative keyword. Now, whenever someone searches for this competitor practice in the future the ads do not show up in their search. 

This is an ongoing process and one of the many regular optimisation tasks we perform, which significantly reduces the number of wrong number calls.

Please note, all wrong number calls will never be entirely eliminated and they are somewhat inevitable and normal. It is similar to receiving spam emails.

The amount of wrong number calls is generally very little and once campaigns have been given time to be properly optimised, the amount is negligible. We'd like to encourage you to ignore these enquiries, and instead, direct your attention to building strong first impressions with enquiries who are interested in booking an appointment. 

If you're looking for more information on how the Performance Fee model works, please see this article: Performance Fee FAQs