How does my Advertising Budget work?
Budget
There is a minimum Advertising budget for the account, set at $2000 plus GST per month, per practice.
We also work with minimum ad budgets per campaign:
- General Dentistry Campaign: $1000
- Orthodontic / Invisalign Campaign: $1000
- Implants Campaign: $1000
- Cosmetic Campaign (includes Cosmetic, Veneers and Crowns & Bridges): $1000
The minimums are important to ensure the advertising budget is not spread too thin across the campaigns, making them underperform.
Increasing Your Budget
We will only increase the advertising budget when our internal benchmarks are met.
Decreasing Your Budget
Campaign Progression
To begin with, we start with a smaller budget of around $2,000.
Once the campaigns are working and you start getting an ROI, then we increase the advertising budget to increase the volume of enquiries and your return on investment.
For example, say in month 3 you spend $2,000, and we found that each new patient costs $1,000 and the lifetime patient value was $10,000. That means there was a 900% return on investment (ROI). So, the next month, we would look at upping the budget to $2,500 and see if the numbers hold.
Our clients who get very good returns are spending anywhere from $5,000-$10,000+.